The concept revolved around the National Lottery giving away overnight stays at Pairi Daiza during the holiday season. These unique hotel rooms are situated directly next to animal habitats, offering guests the extraordinary experience of sleeping alongside wildlife. I brought this idea to life visually by positioning the animals as close as possible to the windows, each within their natural environment, resulting in striking and memorable imagery.

All visuals were entirely AI-generated and AI-animated by me. The campaign was crafted to scale seamlessly across DOOH, posters, banners, YouTube ads, social media, interactive videos, stickers, and more, ensuring a cohesive and impactful presence across channels.